Marketing impact with behavioural science
Use the science of human behaviour to plan, simulate, and measure marketing impact.
Trusted by businesses and agencies to turn marketing guesswork into real growth.
End-to-end strategic decisions, backed by science
Plan with confidence
Stuck on your strategy? Generate research-backed plans in minutes. Try in the chat bubble now.
Get pre-launch clarity
Not sure which strategy is better? Test it with a simulated audience.
Build post-campaign credibility
Struggling to measure your strategy’s impact? Use marketing mix modelling.
Why Accurment?
- Built by expertsDr Billy Sung (Curtin) and Dr Felix Septianto (UQ), marketing professors with 200+ research publications and 5+ years of consulting experience.
- Contextualised insightsEXPLORE COMPARISONSAccurment is powered by AI with a proprietary, expert-curated behavioural insights knowledge base.
- Proven credibilityREAD THE RESEARCHBusiness owners and marketing professionals perceive Accurment’s strategies as more credible.
Behavioural science made accessible
Register to try our free behavioural science AI chat, then upgrade for full features.
PRO
$199/month
BESPOKE
Custom
Contact us for pricing
Quick answers to FAQ
Accurment is useful for small and medium-sized businesses as well as marketers (in agencies and in-house).
For many businesses, marketing feels like gambling, yet it often relies on metrics that do not reflect how people actually make decisions. Accurment closes this gap by using behavioural science to turn guesswork into growth.
For many businesses, marketing feels like gambling, yet it often relies on metrics that do not reflect how people actually make decisions. Accurment closes this gap by using behavioural science to turn guesswork into growth.
Accurment offers end-to-end insights for strategic marketing decisions.
With Strategy Builder, you can design comprehensive marketing plans. With A/B Simulator, you can test campaigns before launch. And with Impact Optimiser, you can analyse attribution, measure ROI, and allocate budget post-campaign.
You can also leverage Accurment Chat and Tools: ask on-demand questions backed by behavioural science, apply toolkits for problem diagnosis, data interpretation, and metrics development, or quickly analyse copy for behavioural insights with Accurment Instant.
With Strategy Builder, you can design comprehensive marketing plans. With A/B Simulator, you can test campaigns before launch. And with Impact Optimiser, you can analyse attribution, measure ROI, and allocate budget post-campaign.
You can also leverage Accurment Chat and Tools: ask on-demand questions backed by behavioural science, apply toolkits for problem diagnosis, data interpretation, and metrics development, or quickly analyse copy for behavioural insights with Accurment Instant.
All data is secured with 256-bit encryption and tied to your account. We never share or use your data for training.
Marketing is art and science: You craft the art, we ground it in behavioural science.