Ground your marketing in behavioural science
Marketing impact with the science of human behaviour.
Meet Accurment
A web app that uses AI and behavioural science to turn marketing guesswork into growth. Try in the chat bubble now.
End-to-end strategic decisions, backed by science
- Plan with confidenceStuck on your strategy? Generate a comprehensive plan in minutes.
- Get pre-launch clarityNot sure which strategy is better? Test it with a simulated audience.
- Build post-campaign credibilityStruggling to see impact? Use marketing mix modelling enriched with behavioural insights.
Why Accurment?
- Designed by expertsDr Billy Sung (Curtin) and Dr Felix Septianto (UQ), both marketing professors at Australian universities, bring together 200+ research publications and 5+ years of consulting experience.
- Curated, contextualised insightsAccurment is powered by AI with a proprietary, expert-curated behavioural insights knowledge base. The result: curated, contextualised insights you can trust.
- More credible and adoptableIn a survey, 329 marketers rated Accurment’s strategies more credible and adoptable than those of a generic LLM on a 100-point scale.
Behavioural science made accessible
Register to try our free behavioural science AI chat, then upgrade for full features.
PRO
$199/month
BESPOKE
Custom
Contact us for pricing
Quick answers to FAQ
Accurment is useful for small and medium-sized businesses as well as marketers (in agencies and in-house).
For many businesses, marketing feels like gambling, yet it often relies on metrics that do not reflect how people actually make decisions. Accurment closes this gap by using behavioural science to turn guesswork into growth.
For many businesses, marketing feels like gambling, yet it often relies on metrics that do not reflect how people actually make decisions. Accurment closes this gap by using behavioural science to turn guesswork into growth.
Accurment offers end-to-end insights for strategic marketing decisions.
With Strategy Builder, you can design comprehensive marketing plans. With A/B Simulator, you can test campaigns before launch. And with Impact Optimiser, you can analyse attribution, measure ROI, and allocate budget post-campaign.
You can also leverage Accurment Chat and Tools: ask on-demand questions backed by behavioural science, apply toolkits for problem diagnosis, data interpretation, and metrics development, or quickly analyse copy for behavioural insights with Accurment Instant.
With Strategy Builder, you can design comprehensive marketing plans. With A/B Simulator, you can test campaigns before launch. And with Impact Optimiser, you can analyse attribution, measure ROI, and allocate budget post-campaign.
You can also leverage Accurment Chat and Tools: ask on-demand questions backed by behavioural science, apply toolkits for problem diagnosis, data interpretation, and metrics development, or quickly analyse copy for behavioural insights with Accurment Instant.
All data is secured with 256-bit encryption and tied to your account. We never share or use your data for training.
Marketing is art and science: You craft the art, we ground it in behavioural science.