As award-winning marketing professors and experienced consultants, we've seen both the power of academic research and the persistent gap between academia and industry. While research can transform businesses, it often remains trapped in academic circles—out of reach for fast-moving markets.

That's why we created Accurment—academic curation for engagement. It bridges the gap by turning rigorous academic insights into actionable business solutions. Our mission is to help companies build business acumen—empowering faster, smarter decisions backed by evidence.