Our Story

As award-winning marketing professors at public research universities in Australia and experienced practitioners, we have seen both the incredible potential of academic research and the frustrating gap between academia and industry. While research can transform businesses, it often stays locked within academic circles, far from the fast-paced needs of the market.


This challenge led us to create accurment, our brainchild. accurment—academic curation for engagement—was born out of our vision to bridge that gap by turning rigorous academic insights into practical, research-backed solutions for businesses. Our mission is to help companies build acumen, empowering them to make quick, informed decisions based on the best available research.

  • Billy Sung
  • Felix Septianto
Academic insights hold immense potential, yet they remain largely untapped by the industry

  • 10,000+

    Marketing research papers published annually

  • 99%

    Are too niche or impractical for businesses

Behind the scenes, we do the hard work—going beyond automation by combining human expertise with AI precision—to deliver a powerful tool that empowers you
  • Expert Curation
    We curate the top 1% of research from leading academic journals
    01
  • Insightful Translation
    We transform complex academic findings into actionable insights for real-world applications
    02
  • Training for Excellence
    We train our AI on curated insights to provide personalized, evidence-based solutions
    03