Making research matter.
As researchers, we put a lot of effort into publishing papers. But we know that producing research outputs doesn’t necessarily mean creating impact. We also know that our research doesn’t always reach the people who could benefit from it.
We created Accurment to address this problem. The name Accurment stands for “academic curation for engagement”. Our goal is simple: to help researchers make a meaningful and tangible impact through their research.
We created Accurment to address this problem. The name Accurment stands for “academic curation for engagement”. Our goal is simple: to help researchers make a meaningful and tangible impact through their research.
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The value of an idea lies in the using of it.
From helping researchers develop more impactful ideas to making marketing insights more accessible to businesses, we’re exploring different ways to turn research into real-world impact.
Here are some of the things we’ve built along the way.
Here are some of the things we’ve built along the way.
- CraftEXPLORE CRAFTProducing research outputs doesn’t necessarily mean making an impact. It’s about identifying meaningful research gaps and developing clear contributions.
That’s why we built Craft, an AI tool that helps researchers turn messy literature into clear research stories. Today, Craft is used by researchers across more than 250 universities in Asia-Pacific. - LensEXPLORE LENSOur research shows how science-backed AI advisers can help businesses make more confident decisions.
Building on these insights, we developed Lens through a collaboration between researchers from Curtin University, the University of Queensland and Universitas Gadjah Mada, bringing together our expertise to make marketing research more accessible for Indonesian SMEs. - NudgieEXPLORE NUDGIEOur research explores how website pop-ups and the sequence of marketing messages can influence consumer decisions.
Building on findings from these two projects, we developed Nudgie to help businesses create personalised website pop-ups that engage customers more effectively.
Research shouldn’t end with a publication.
It should begin making a difference.
It should begin making a difference.
Accurment is our way of putting this belief into practice. We’re still learning, experimenting and building new ideas, but our goal remains simple: to make academic research useful and accessible to more people.
Billy Sung & Felix Septianto
Co-Founders, Accurment
Billy Sung & Felix Septianto
Co-Founders, Accurment