Accurment blog
Turning Research into Action: Practical Ways to Leverage Academic Marketing Insights
September 27, 2024
You've learned why only 1% of academic marketing research seems relevant and why that small fraction is incredibly valuable. Now, let's explore how you can find and apply these golden insights to enhance your marketing strategies.
How to Find the Needle in the Haystack
Identifying relevant academic research doesn't have to be overwhelming. Here are some practical steps:
Applying Research: A Case Study
Let's revisit how Procter & Gamble (P&G) turned academic insights into actionable strategies:
These changes, grounded in academic research, led to a 4.5% increase in market share for their Fairy dishwashing liquid brand in the UK over three years.
Take Action with Accurment
You don't have to navigate the academic world alone. Accurment is here to bridge the gap between complex academic findings and practical marketing strategies. Our AI-powered platform helps you:
Final Thoughts
In a data-driven world, tapping into high-quality academic research can give your business a significant competitive edge. Don't let the challenges of accessing and interpreting this information hold you back.
Ready to unlock the power of the 1%? Visit Accurment today to discover how we can help you transform academic insights into actionable marketing strategies. Your next big breakthrough could be just a click away!
How to Find the Needle in the Haystack
Identifying relevant academic research doesn't have to be overwhelming. Here are some practical steps:
- Use Curated Platforms: Services like Accurment employ AI to sift through thousands of research papers, presenting you with the most relevant findings tailored to your needs.
- Follow Thought Leaders: Many academics share their insights on platforms like LinkedIn, Twitter, or through industry blogs. Following them can give you direct access to cutting-edge research.
- Attend Industry-Academic Conferences: Events that bring together scholars and practitioners can be a goldmine for networking and learning about the latest research applicable to your business.
Applying Research: A Case Study
Let's revisit how Procter & Gamble (P&G) turned academic insights into actionable strategies:
- Shifted Marketing Focus: By targeting all category buyers rather than narrow segments, P&G expanded their market reach.
- Enhanced Brand Assets: Emphasizing distinctive brand elements improved mental availability among consumers.
- Adjusted Advertising Approach: Moving to a consistent, year-round advertising presence increased brand visibility.
These changes, grounded in academic research, led to a 4.5% increase in market share for their Fairy dishwashing liquid brand in the UK over three years.
Take Action with Accurment
You don't have to navigate the academic world alone. Accurment is here to bridge the gap between complex academic findings and practical marketing strategies. Our AI-powered platform helps you:
- Find Relevant Research: Quickly access the studies that matter most to your business.
- Understand Insights: Receive summaries and actionable recommendations without the academic jargon.
- Implement Strategies: Apply evidence-based tactics to drive real results in your marketing efforts.
Final Thoughts
In a data-driven world, tapping into high-quality academic research can give your business a significant competitive edge. Don't let the challenges of accessing and interpreting this information hold you back.
Ready to unlock the power of the 1%? Visit Accurment today to discover how we can help you transform academic insights into actionable marketing strategies. Your next big breakthrough could be just a click away!
Follow Us
Stay up-to-date on insights from the top scientific research.