Accurment blog
Turning Research into Action: Practical Ways to Leverage Academic Marketing Insights
September 27, 2024
You’ve learned why only 1% of academic marketing research is directly relevant to businesses and why that small fraction holds immense value. Now, let's explore how to find and apply these golden insights to elevate your marketing strategies.
How to Find the Needle in the Haystack
Identifying relevant academic research doesn’t have to be daunting. Here are practical steps to make the process efficient:
Applying Research: A Case Study
Consider how Procter & Gamble (P&G) translated academic insights into actionable strategies:
Take Action with Accurment
Navigating the world of academic research doesn’t have to be complicated. Accurment bridges the gap between complex findings and practical marketing strategies. Our AI-powered platform helps you:
In today’s data-driven landscape, accessing high-quality academic research can provide a significant competitive advantage. Don’t let the challenges of locating and interpreting this information hold you back.
Ready to unlock the power of the 1%? Visit Accurment to discover how we can help you transform academic insights into actionable marketing strategies.
How to Find the Needle in the Haystack
Identifying relevant academic research doesn’t have to be daunting. Here are practical steps to make the process efficient:
- Use Curated Platforms: Services like Accurment employ AI to sift through thousands of research papers, presenting you with the most relevant findings tailored to your needs.
- Follow Thought Leaders: Many academics share insights on platforms like LinkedIn, Twitter, and industry blogs. Following them provides direct access to cutting-edge research.
- Attend Industry-Academic Conferences: Events that bring together scholars and practitioners can be valuable for networking and learning about the latest applicable research.
Applying Research: A Case Study
Consider how Procter & Gamble (P&G) translated academic insights into actionable strategies:
- Shifted Marketing Focus: By targeting all category buyers rather than narrow segments, P&G broadened their market reach.
- Enhanced Brand Assets: Emphasizing distinctive brand elements improved mental availability among consumers.
- Adjusted Advertising Approach: Adopting a consistent, year-round advertising presence increased brand visibility.
Take Action with Accurment
Navigating the world of academic research doesn’t have to be complicated. Accurment bridges the gap between complex findings and practical marketing strategies. Our AI-powered platform helps you:
- Find Relevant Research: Quickly access the studies that matter most to your business.
- Understand Insights: Receive clear summaries and actionable recommendations without academic jargon.
- Implement Strategies: Apply evidence-based tactics to drive real, measurable results.
In today’s data-driven landscape, accessing high-quality academic research can provide a significant competitive advantage. Don’t let the challenges of locating and interpreting this information hold you back.
Ready to unlock the power of the 1%? Visit Accurment to discover how we can help you transform academic insights into actionable marketing strategies.