Ground your marketing in behavioural science
Back it with real research — and get buy-in.
Meet Accurment
Your marketing strategy platform, powered by behavioural science. Try in the chat bubble now.
Strategic recommendations for every stage, backed by research
- Plan with confidenceStuck on your strategy? Generate a comprehensive plan in minutes.
- Get clarity before launchingNot sure which option is better? Test it with a simulated audience.
- Build credibility post-campaignStruggling to prove impact? Use marketing mix modelling enriched with behavioural insights.
Why Accurment?
- Designed by expertsDr Billy Sung (Curtin) and Dr Felix Septianto (UQ), both marketing professors at Australian universities, bring together 200+ research publications and 5+ years of consulting experience.
- Curated, contextualised insightsAccurment is powered by AI and a proprietary, expert-curated behavioural insights knowledge base. The result: curated, contextualised insights you can trust.
- More credible and accurate329 marketers rated Accurment’s strategies more credible on a 100-point scale. In 100 LinkedIn post pairs, Accurment more accurately predicted higher-engagement posts.
Behavioural science made accessible
Register to try our free behavioural science AI chat, then upgrade for full features.
PRO
$49/month
AGENCY
$199/month
EXPERT-GUIDED
Custom
Contact us for pricing
Quick answers to FAQ
Accurment is especially useful for marketers, both in-house and agency-side.
Marketers face constant pressure to prove their value. Too often, strategies are defended with vague metrics or unclear rationale. Accurment closes this credibility gap by using behavioural science to turn research into clear, credible insights stakeholders trust.
Marketers face constant pressure to prove their value. Too often, strategies are defended with vague metrics or unclear rationale. Accurment closes this credibility gap by using behavioural science to turn research into clear, credible insights stakeholders trust.
Accurment offers end-to-end insights for strategic marketing decisions.
With Strategy Builder, you can design comprehensive marketing plans. With A/B Simulator, you can test campaigns before launch. And with Impact Optimiser, you can analyse attribution, measure ROI, and allocate budget post-campaign.
You can also leverage Accurment Chat and Tools: ask on-demand questions backed by behavioural science, apply toolkits for problem diagnosis, data interpretation, and metrics development, or quickly analyse copy for behavioural insights with Accurment Instant.
With Strategy Builder, you can design comprehensive marketing plans. With A/B Simulator, you can test campaigns before launch. And with Impact Optimiser, you can analyse attribution, measure ROI, and allocate budget post-campaign.
You can also leverage Accurment Chat and Tools: ask on-demand questions backed by behavioural science, apply toolkits for problem diagnosis, data interpretation, and metrics development, or quickly analyse copy for behavioural insights with Accurment Instant.
All data is secured with 256-bit encryption and tied to your account. We never share or use your data for training.
Marketing is art and science: You craft the art, we ground it in behavioural science.