ACCURMENT USE CASES
Golden Bites and Kindness Works
Accurment helps an ecommerce brand gain clarity by revealing which marketing activities actually drive sales.
Golden Bites is a small Indonesian ecommerce brand selling homemade cookies, run by a solo founder. Like many online businesses, they had no structured marketing plan and relied on irregular social media posts, which made it hard to see which efforts actually drove sales. Accurment gave them a simple and affordable way to make clearer, more confident marketing decisions by applying behavioural science across three tools.
1) Strategy Builder
Accurment generated several research-backed strategies tailored to ecommerce, each with a clear rationale, supporting evidence and practical steps that Golden Bites could quickly turn into action.
2) A/B Simulator
They tested two strategy options with a synthetic audience, using behavioural insights to predict which idea was more likely to perform before committing any budget.
3) Impact Optimiser
After a two-month social campaign, Accurment used marketing mix modelling to identify true attribution, ROI and the platforms that delivered the strongest ecommerce sales.
1) Strategy Builder
Accurment generated several research-backed strategies tailored to ecommerce, each with a clear rationale, supporting evidence and practical steps that Golden Bites could quickly turn into action.
2) A/B Simulator
They tested two strategy options with a synthetic audience, using behavioural insights to predict which idea was more likely to perform before committing any budget.
3) Impact Optimiser
After a two-month social campaign, Accurment used marketing mix modelling to identify true attribution, ROI and the platforms that delivered the strongest ecommerce sales.