IMPACT
Accurment vs. Generic AI
Putting Accurment AI to the Test
At Accurment, we don’t just believe in the power of AI—we put it to the test. In a landscape crowded with generic AI tools, we set out to answer a key question: Are business owners and marketing professionals more likely to adopt marketing strategies generated by Accurment AI than those from a generic AI?
To find out, we conducted 2 experimental studies with business owners and marketing professionals in Australia and the United States. Participants evaluated marketing plans generated by 2 AI models: a baseline large language model (ChatGPT) and Accurment’s customised science-based AI, trained on peer-reviewed marketing research and industry-specific insights.
A Controlled Comparison Across Markets
Participants in Australia and the U.S. were randomly assigned to review a marketing plan created by either the generic AI (ChatGPT) or Accurment AI. Each plan was tailored to the same fictitious brands and marketing plans. Participants assessed the AI-generated recommendations on 2 criteria:
Accurment’s Science-Based AI Outperforms
Across both studies—674 business owners and marketing professionals in total—marketing recommendations generated by Accurment’s science-based AI were, on average, 8.6% more likely to be adopted than those from a generic AI. This advantage was driven by significantly higher perceptions of the AI’s expertise.
At Accurment, we don’t just believe in the power of AI—we put it to the test. In a landscape crowded with generic AI tools, we set out to answer a key question: Are business owners and marketing professionals more likely to adopt marketing strategies generated by Accurment AI than those from a generic AI?
To find out, we conducted 2 experimental studies with business owners and marketing professionals in Australia and the United States. Participants evaluated marketing plans generated by 2 AI models: a baseline large language model (ChatGPT) and Accurment’s customised science-based AI, trained on peer-reviewed marketing research and industry-specific insights.
A Controlled Comparison Across Markets
Participants in Australia and the U.S. were randomly assigned to review a marketing plan created by either the generic AI (ChatGPT) or Accurment AI. Each plan was tailored to the same fictitious brands and marketing plans. Participants assessed the AI-generated recommendations on 2 criteria:
- Likelihood to adopt
- Perceived expertise of the AI
Accurment’s Science-Based AI Outperforms
Across both studies—674 business owners and marketing professionals in total—marketing recommendations generated by Accurment’s science-based AI were, on average, 8.6% more likely to be adopted than those from a generic AI. This advantage was driven by significantly higher perceptions of the AI’s expertise.