IMPACT
Case Study: Cutting Marketing Training Time
“
Accurment helped me replace years of repetitive training with smart, science-backed content that my staff actually enjoys. It’s saved us time and money—and the quality has gone up.
The Challenge
Like many SME leaders, Chi Pham had built an in-house training program over the years to upskill her team in marketing and customer service. But the system had become inefficient:
The Accurment Solution
Chi began using Accurment’s behavioural science insights and marketing tools to redesign her internal training program from the ground up. With access to curated behavioural research and practical AI-generated recommendations, she was able to:
Results That Matter
In just 2 months:
Like many SME leaders, Chi Pham had built an in-house training program over the years to upskill her team in marketing and customer service. But the system had become inefficient:
- Training sessions were repetitive and time-consuming
- Content lacked grounding in behavioural or psychological science
- Updates to reflect current best practices were slow and manual
The Accurment Solution
Chi began using Accurment’s behavioural science insights and marketing tools to redesign her internal training program from the ground up. With access to curated behavioural research and practical AI-generated recommendations, she was able to:
- Build training content informed by current consumer psychology
- Make sessions shorter, clearer, and more engaging for frontline staff
- Continuously update material to reflect emerging best practices
Results That Matter
In just 2 months:
- Training time dropped by 72%, cutting total project workload significantly
- Staff engagement increased by 65%, based on self-reported feedback